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The Incident Before Christmas

It was December 13th as we readied our marketing software,

Excitement and Flu Type A filled the air.

The VOID report went live, form fills started to appear,

with hopes that the link to download would be near.

Zapier, Mailchimp, Softr and Typeform,

When did so many tools become the norm?

When into our inbox there arose our first notification,

They didn’t get the report! They wanted to learn if incident severity was related to duration.

We searched and we checked, a fix was almost in place,

Even with blameless incidents, it’s hard to not want to save face.

Tags and groups are different in Mailchimp, you see –

Having one without the other left people out, ‘OMG!’

And a double opt-in window being too small,

Caused the email to fire to, well, no one at all.

But that was not all for our first incident report, oh no,

When we sent the fix out it was sent double, what a blow.

Leaving Mailchimp was the answer we found,

Outplay was easier, no issue with tags or groups around.

We sprung from our marketing channel, to give our team the news,

Celebrating we Zoomed, and cast away our incident blues.

But I heard Courtney exclaim before she logged out of Slack,

“It’s not if the next incident is coming, but when – watch your back!”